Marketing & Advertising

Ad-tech is the short term for "Advertising Technologies". It includes all the technologies, softwares and tools that are used for delivering, controlling and targeting the advertisements. It includes the entire process of delivering ads from selecting the topic of an ad to choosing the audience to which it has to be delivered. Ad-tech is operated by Ad Agencies and Advertisers.

In today's world where new companies are coming up everyday, while some reach the pinnacle, others—is collapse without even making a ripple. In such scenario, manufacturing the best product and providing the best service is not going to be enough to attract the target audience, it requires much more than that. This is were advertising professionals come in, who design adverts and make use of marketing collaterals to help their clients reach their consumers and establish positive brand image. Advertising professionals need to have a creative bend of mind, good imaginary skills, and flexible in approach in order to be successful in the field of advertising.

Digital marketing is a fast-expanding field with excellent opportunities to build a career. Using various media vehicles such as e-commerce, mobile commerce, etc. they promote the organization’s products and brands. Digital marketing has become a critical pillar for an organizations marketing department as it enables the organization to analyze marketing campaigns and understand what is working and what isn’t typically in real time.

Market Research involves collection of data in a systematic and objective manner through primary research or secondary research, in order to analyse the target market, competition or environment. It can be carried in two ways: Quantitave research, which is gathered through survey and questionnaires. Here the researcher focuses on coming up with numbers, example- what percentage of the population buys a particular product. Qualitative research, gets behind the facts and figure to find how people feel about a particular product. Researchers take interview, use questionnaires and interpret the result.

Given Indias—is booming corporate growth, a career in marketing is lucrative. This career is best fit for individuals who like to strategize and identify patterns and trends. The various marketing job profiles include - project managers, marketing managers, market analysts,digital marketing experts, etc. Identifying the need and potential markets for products or services, developing products, formulating a pricing and sales strategies for business growth to increase profitability and maintaining public relations are some of the key roles marketing professionals take up. Though most marketing jobs are specialized, a core skill would be the ability to match the perception with achievable action plans. Best for creative people, self-starters and people who can juggle multiple tasks.

The product managers set the vision for the product and integrate their knowledge of technologies, various marketing techniques to enhance user experience, and thus maximizes the bussiness value of the product. Their main focus is on healthy functioning of three vehicles namely, the technology, designing and the users.